Urban Outfitters Tee Shirt - do we even need to ask this question??

Urban Outfitters Tee Shirt - do we even need to ask this question??

This Tee shirt is causing a stir. Do we need to ask why?

This week we had Yom Hashoah, the Holocaust day of remembrance. This is a picture of the star that Jews were forced to wear to identify them:

Jewish Star for Identification

I cannot understand the reasoning of Urban to not only select a six pointed star for the pocket but WHY place the star on the pocket? Why is the shirt the exact color yellow as the star worn by millions of Jews during the Holocaust?

The Anti Defamation League issued the following statement to the company:

“We find this use of symbolism to be extremely distasteful and offensive, and are outraged that your company would make this product available to your customers.”

I beg the question: Why? Why is this a design that they deemed necessary to sell. Are they looking to offend people? Clearly this was done with thought. What were those thoughts?

The tee shirt retails on the Urban Outfitters web site for $100. That alone begs a question as to why. $100 for a tee shirt. An offensive, what were they thinking tee shirt. It’s name is “Wood Wood Kellog”. I have no idea what the name represents but I would like to know.

Memories of the Holocaust were relived this week. We spread the message to never forget. But I have a news flash for the big wigs at Urban: This is NOT how we want to remember.


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  • Disgusting.

    But then, the founder of Urban Outfitters (and Anthropologie and Free People) Richard Hayne was already on my sh*t list because of the very generous donations he & his wife made to Rick Santorum.

  • In reply to Christine Whitley:

    I will not patronize the store ever again. I'm so disgusted as well. And thanks for enlightening me about the donations. That in itself makes me never want to give them a penny of my money. Thanks for writing Christine!

  • It is perplexing, to say the least. The whole package (yellow color + 6-pointed star) has such harrowing connotations. did NO ONE at Urban Outfitters notice the similarities in development stages?

    The only thing good is that Richard Hayne donated to Santorum. If he'd donated to Obama I'd KNOW he is an anti-Semite. After all, so is Obama.

  • In reply to publiusforum:

    Considering the head of the Church of the Holy Santorum, I think publius negated the political hack point he tried to make.

  • Basically none of these clothes companies make sense to me (such as Abercrombie and Fitch using nude teenagers to sell clothes, or American Apparel, which lamented that it was busted for using illegal labor.

    I figure that 70 years later, someone didn't think of the symbolism, but once it was pointed out, they should have pulled the item.

    Urban Outfitters website indicates that the Wood is some Danish trademark, but a lot of Danish Jews died in the Holocaust, too. If you look at the Danish site, the yellow Kellog t-shirt is there, but without a patch, although there are a couple of white ones with a big six pointed star logo.

    As far as $100 for a t-shirt I agree with your point too. One can buy a t-shirt at Tarzhay for $4.95 that looks less of a rag than that one does.

  • In reply to jack:

    It remains on the website despite the protests and more than obvious offensive nature. They'll probably beg freedom of expression or something to that effect. Whatever the case, it needs to be pulled. Thanks for writing.

  • Unbelievable! I think most of Urban Outfitter's clothes are hideous. Now not only are they hideous to me, they are offfensive and disgusting!

  • In reply to Amanda:

    It is unbelievable. Thanks for writing.

  • Urban outfitters isn't a stranger to offending masses of people, unfortunately. A few years ago, it sold a game called "Ghettopoly" in its stores. I don't get it either. I don't know if it's an attempt to be "grungy" and counter-culture or what? Either way, I can't imagine the thinking behind producing a shirt that resembles anything that came from such a horrible period in history. Hopefully, they will simply do the right thing and pull the shirt.

  • In reply to Kay S:

    I can't figure their logic at all. I'm waiting to see the shirt disappear. Thanks for writing, I never knew about the Ghetto-opoly, so ridiculous!

  • What if they think they are jogging people's collective memory and making us all remember? (Just asking...)

  • In reply to Expat in Chicago:

    Interesting point, Expat - but then shouldn't Urban Outfitters be explaining themselves at this stage? Also, I am not sure awareness about past injustices should be brought about by creating walking images of the time all around us. That just seems downright offensive, especially to those (Jews, in this case) who lived the injustice or whose lives were touched by the injustice. It is another matter entirely if you want to organize a march where people collectively wear the shirts to remember and recognize the Holocaust and apologize as a society for past horrors, or something like that.

  • In reply to Expat in Chicago:

    I couldn't begin to imagine that scenario. There are other, much less offensive ways to do that. The Holocaust for all that it affected will never forget - no tee shirt necessary. Plus, if that's what they intended, as Jiyer says below, they should have explained themselves at this stage. Thanks though for your thoughts. I wish they were that naive, then I wouldn't be so angry!

  • I think when we start any work like a business one can't be claim that your symbol is offensive or it is inciting the people.
    Moreover urban t-shirts looking great and make the person exotic.

  • I think This t-shirt deserve $100 because if we wear brand then money doesn't matter ....Ezvid Free Video Editor is a video editing software for PC which is based on open-source media editor. It can help you to create your own masterpiece, to publish it on

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