Milwaukee Auto Show Recap

Milwaukee Auto Show Recap

This past week was the Milwaukee Auto Show, it’s a different exhibition all together than the Nation’s largest show that goes on here.

But that’s not a bad thing.

It’s held downtown at the Wisconsin Center (formally Midwest Airlines & Delta Airlines Center), and that space is not completely wide open like our McCormick Place. So the show is over three levels and many rooms and hallways. If you have been to the Indianapolis Auto Show in the Indiana Convention center, the layout is similar.

You come in at street level and there are classic cars from the legendary Milwaukee based Bennett Coachworks with some of their employees there as well. These guys live what we watch on some of the hot rod shows on TV taking ordinary old cars and making them street rods. They are now a staple at the show.

Also our friends to the north from Volo Auto Museum were there. Volo not only has an impressive collection of cars but they buy and sell a lot of collector cars, nice to see them in attendance as well.

They now have driving opportunities at the Milwaukee show (it’s been six years since I last attended), and you drive through the streets of downtown Milwaukee. It’s not the show courses we have here, talk about getting behind the wheel.

You then proceed with the show through several rooms on the first floor, mostly European and Asian luxury models, it’s not nearly as crowded as the Chicago show but not nearly the real estate either. But you can get to every car, even on a Saturday morning.

The second floor is actually my favorite, used cars! Or as my buddy (Kace), kept telling me, certified preowned vehicles.

Anyway, I think it’s awesome that cars that are a few years old that are actually for sale are there and available to check out. The cars are priced and open and you can then see if this a viable alternative for a new car for you.

In the hallway there were your typical vendors, as well as some exotics, not the collection from the Chicago show but this was from the exclusive DuPont Registry (those glossy magazines of the high end cars at your local book store or where magazines are sold). Yes they were roped off but you could still get close.

Finally the third floor was the rest of the new cars in the rooms, custom pickup trucks in the hallways and a few new hot rod cars as well. Inside the new car displays were simply scaled down versions of what we saw in Chicago. Mostly every model was there and you could get close and check them out, only a very few were locked.

I’d be remiss that of course in downtown Milwaukee there was a nice collection of motorcycles as well downstairs. This is Harley Davidson country and they were represented.

I enjoy the Milwaukee show because it’s so hands on, not as crowded and some nice reasonable food options right in the show.

And of course such an array of cars from used, to classic to resto mod hot rods.

If you really like cars and/or are seriously shopping for a car next February make the trip up Interstate 94/43 you will not be disappointed.

Type your email address in the box and click the “create subscription” button. My list is completely spam free, and you can opt out at any time.



Filed under: Cars

Leave a comment

  • Advertisement:
  • Advertisement:
  • ChicagoNow is full of win

    Welcome to ChicagoNow.

    Meet our bloggers,
    post comments, or
    pitch your blog idea.

  • Meet The Blogger

    Charles W. Johnson

    I'm a lifelong writer (since I was 8 years old), and have been doing this blog in some form or fashion since 2004. I'm a DePaul University alum, class of 1999 and prior to that Brother Rice class of 1994. . And I appreciate you taking to the time to read what I have to say, feel free to email

  • Monthly Archives

  • Recent posts

  • Tags

  • Latest on ChicagoNow

  • Advertisement: