Goose Island Sponsoring Fans' Resolutions February 8

Goose Island Sponsoring Fans' Resolutions February 8

I have a bit of news that has passed on to me:

Goose Island Beer Co. is giving away $98,000 to “Sponsor” fans in keeping their New Year’s resolutions.

The promotion is is support of their low-calorie beer, So-Lo IPA.

“Low-cal, low-ABV beverages are making a big splash in 2020 as more consumers reach for better-for-you options in the new year,” says Goose Island’s announcement. “Goose Island is taking a step further to help consumers by supporting a lifestyle that makes you feel your best, whether that means making small changes or simply continuing to engage in the things that already bring you happiness like enjoying a beer (or two!).

“At this point in the year studies show only 8% of people actually complete their new year’s resolutions. Research shows that making small, realistic goals is far more achievable. And that’s where Goose Island comes in.”To be considered for the “sponsorship,” there are two ways to share how you would use the money to make a small change in your life:
  • In-Person: On Saturday, February 8, come down to the Goose Island Taproom (1800 W Fulton) and share your 2020 small change in 98 seconds or less. While there, patrons can enjoy $1 drafts of So-Lo IPA.
  • Online: Starting today, February 4, submit your written story (98 words or less) or video (98 seconds or less) at

Winners will be contacted on Friday, Feb. 21. There will be ten total “sponsorships” of $9,800 each.

Filed under: Beer News

Tags: Goose Island, So-Lo IPA

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