Among the many little things I have a “thing” for are historic highways and route, and the roadside Americana that comes with them. Combine that with a “beer trail,” and you’ve got my attention. To get this story out in a timely manner, I’m posting the news release, mostly as I received it.
Eight southside breweries will be launching Chicagoland’s newest brewery trail on Saturday, April 13. The trail follows the historic Dixie Highway from [Chicago’s] Beverly [neighborhood] on the north to Crete on the south.
Participating breweries on Dixie Highway itself are Horse Thief Hollow, Open Outcry Brewing Co., Blue Island Beer Co., Vice District Brewing Co. – Homewood and Evil Horse Brewing Co. To the west is Flossmoor Station Brewing Co. and to the east, Rabid Brewing and One Trick Pony Brewery
Guests can pick up passports at each participating brewery starting at noon on Saturday or download them from the trail’s website at DixieHighwayBreweryTrail.com. Once all eight breweries have been visited, guests can turn their passport in for a prize and a chance to win one of four brewery swag baskets.
In 1914, Carl G. Fisher (who also helped plan the Lincoln Highway – one of the earliest transcontinental highways across the United States) came up with the idea to create the Dixie Highway. The highway was part of the National Auto Trail system and was a network of paved roads, rather than one single highway. The western route of the Dixie Highway ran from Chicago to Miami, allowing a way for northern automobile tourists to drive to Miami for vacation. While originally supervised by The Dixie Highway Association, each town along the route was responsible for building and maintaining its section of the highway. In the late 1920s, the federal government took it over as part of the U.S. Route system. Over the decades, the Dixie Highway has played a significant role in each of the towns along its path, and the highway has a storied history.
James R. Wright, author of The Dixie Highway in Illinois, will be present at the launch party at Evil Horse Brewing Co. in Crete, at noon, to discuss the history of the highway and will have copies of his book for sale.
For more information on the trail, launch parties or any of the participating breweries, please contact Amy Kamp, vice president of marketing, at 219-819-0259 or firstname.lastname@example.org.