The networks have secretly promised sponsors their biggest advertising payoff in years. How? Watch the August announcements; 80% of all programming will arrive in four sure-fire categories. (1) Reality (2) Cops (3) Docs (4) Weird. But as diverse as these sound, there is one mesmerizing reward hidden in each: America’s long lost feeling of absolutes!
Our old black & white absolutes long ago disappeared into a miasma of moral relativity. Americans once knew which was which. The good guys always had white horses or blue uniforms; the bad guys always operated from the dark. Then came Vietnam, Watergate, Iraq and suddenly nothing was simply right or wrong anymore. Things became complex, morally debatable, so darn confusing why even GIs, CIA, and presidents were no longer guaranteed to get the girl and the nation’s thanks at the end.
Ahh but not worry. This fall these four categories get us safely back to those cozy absolutes. Think about it. Everyone on a reality show is absolutely, no-question-about-it wacky….every cop and doc program is back to the ultimate absolutes of life or death…every weird creature on screen will be in the absolutely weirdest outfits from the prop department. I mean, no more wondering whose good and whose bad!
Look, Americans are weary of thinking their way through what’s morally right and wrong anymore. We want the good old days when the actors made stuff like that absolutely clear.
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