My continuing series on people making moves during COVID – Today we feature Ken Clay CEO of Trackit who developed a solution to optimize the contactless check in process.
An entrepreneur at heart, Ken Clay has made a career out of actualizing his passions and visions. With an extensive professional network that ranges from executives of fortune 500 companies to professional athletes, Ken has quickly established himself as an upcoming business leader through various industries. As the CEO of Trackit Technology, Ken oversees all of the firm’s day-to-day operations, contract negotiations, client relations, brand management, and developmental efforts. Ken’s track record of developing business and cultivating deep, meaningful relationships with his clients continues to be at the forefront of Trackit Technology’s agenda. In today’s touchless world, Ken is most excited about the potential of his company’s product across multiple industries. As a lifelong visionary, his passion has always been to create the future he wants to see.
Where did the idea for Trackit come from?
The idea for Trackit came 3 years ago when we built a software solution for an event management company to help provide transparency for the event, covering everything from where the shuttles were, to uploading, updating, and distributing the itinerary via an app for the guest. I quickly realized that people didn’t want to download another app, especially for just an event, and learned that the rest estate on a person’s phone is very special, so we quickly adapted and moved our software to digital signage and on kiosks.
After doing that, we discovered we could make this scalable, make it so any business, event, or industry could leverage additional signage to elevate their guest and employee experience.
As the CEO of Trackit Technology, what type of technology are you involved with and why did you start the company?
Trackit Technology is an ecosystem of touchless solutions for digital displays. From Thermal sensors to facial recognition, QR Code Capabilities, and automated Check-in systems. Trackit was designed to be the #1 plug and play touchless solution for any digital display in any industry.
What type of clients do you have and which industries do you
primarily work with?
Current clients include the NFL, PGA, various industrial offices, a few healthcare facilities, and Business Districts for Cities. We are focusing our efforts on targeting Universities, Convention Centers and events, Healthcare facilities, and Commercial Real Estate/Industrial offices.
As an entrepreneur, how do you decide where to put your focus and how to go about doing business?
First and foremost, I always look to put effort into my team. I want to make sure that they are in positions to win because if they are, our whole company is set up for success. Next, I look to put out any fires, because as any Entrepreneur knows, there is ALWAYS a fire to put out. Afterward, I spend the rest of my time doing market research and client relations. I always love learning about new ways to help our clients, which is why I’m always studying the latest trends.
The Coronavirus pandemic has affected everyone. How has COVID-19 had an effect on your business? Has your business practices been altered because of it?
It affected us in a big way. Our business got started because of events. We work with big names in the events industry, and then all of a sudden, there were no more events. So we went back to the drawing board and focused on what we are great at. That is innovation. This pandemic helped us build more efficiently, grind harder, and provide solutions for our clients that would have a lasting impact long after COVID-19 is over.
If you could do anything over again, what would it be and why?
I actually am very grateful for my journey and if I could do anything differently, it would have to be starting out on it from the get-go. When I started off in my professional career, I thought I always wanted to be a sports agent. It wasn’t until I worked under my first boss that I realized what I wanted most was to be my OWN boss, and put myself in a position to not only have my own creative freedom, but be able to give back.