Dr. Dawj and I convinced (okay, begged) Jocelyn K. Allen, Director – Regional, Grassroots and Diversity Communications at General Motors, to allow us to shadow her during the North American International Auto Show (NAIAS), her 21st year working that event. We wanted to know what women in the auto industry did during arguably the most important auto show of the year. It was the best of times for GM, as the company won Car and Truck of the Year (a sweep), but it was also an emotional time, as GM had lost employee Chris Neumann in a small plane crash just a few days before the event.
Some GM colleagues fought tears. “This is difficult, because we’re all so close,” Allen explains after an emotional hug from a colleague. “Chris would have been here.”
This show also marked the last time that Allen would be working with Connie Burke, one of her team members. Allen and Burke had worked together for 15 years, and now Burke was moving on to a different department, a promotion. And that’s where Allen’s amazing outlook on leadership comes into play–she was instrumental in Burke’s new promotion. “As a leader, my job is to find amazing talent, groom amazing talent and let that talent move on,” Allen says. “If you’re going to give 100% to your job everyday, I’m going to give 100% to your career.”
In the short film, Allen shares her views on Public Relations and leadership as she gives you behind-the-scenes access to her fast-paced life during the 2014 North American International Auto Show.
Jocelyn K. Allen of General Motors by The Six Brown Chicks
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