Prince: The Immersive Experience to debut in Chicago

Prince: The Immersive Experience to debut in Chicago

Expect purple rain coming to Chicago this June

The Prince Estate has just announced that Chicago will be the debut stop on the worldwide tour of Prince: The Immersive Experience.

The experience which debuts June 9 at The Shops at North Bridge (540 N. Michigan Avenue) will immerse visitors in the music and life of Prince.

Tickets go on sale Thursday, March 31 at 10 a.m. CT exclusively at

Presented by Superfly, in partnership with The Prince Estate, the experience is designed for music lovers young and old, Prince fans, families and pretty much everyone.


The interactive trip will take visitors through more than 10 multidimensional spaces, where they can experience Prince’s life, creative evolution, and original sound in a new and illuminating way. Step inside the Purple Rain album cover; head into Prince’s beloved Paisley Park workspace Studio

The exhibit mixes an iconic collection of Prince’s greatest hits and gets down to an audiovisual dance party.

Curated by Prince’s lighting designer, Roy Bennett. Powered by Bose, the experience will feature speakers and equipment from the world renowned brand that will deliver immersive audio to fans as they explore Prince’s catalog of hits. 

The Experience will also feature historic wardrobe pieces, photography, instruments, and much more courtesy of The Prince Estate.

“I’m excited for fans to immerse themselves in Prince’s creative world in a way that has never been done before. I know I will forever be changed by working on this project and I hope this interactive trip will inspire visitors to express themselves as passionately as Prince did,” said Superfly Co-Founder Kerry Black, who leads Superfly’s music experiences division.  

Tickets and information

Dates: Prince: The Immersive Experience will be open in Chicago through October 9. Beginning March 31, guests can reserve timed entry tickets starting at $39.50.

Ticket information: Tickets will be available for purchase by visiting VIP and Flex access tickets, as well as corporate and private group bookings, will also be available.

Leave a comment

  • Advertisement:
  • Advertisement:
  • ChicagoNow is full of win

    Welcome to ChicagoNow.

    Meet our bloggers,
    post comments, or
    pitch your blog idea.

  • Meet The Blogger

    Carole Kuhrt Brewer

    Arts, entertainment and dining journalist..

  • Follow me on Twitter.

  • Recent posts

  • Categories

  • Advertisement: