Chicago White Sox ballpark gets new name

Chicago White Sox ballpark gets new name

What’s in a name?

Back in 2003 when Comiskey Park, one of the most storied names in Major League Baseball, sold its naming rights to U.S. Cellular company for $68 million, many Chicagoans were, to say the least, upset.

Since then, most have accepted it, some even embracing it–especially the shortened version, “The Cell.” But, no longer.

The Chicago White Sox announced that they have signed a 13-year naming rights agreement with Guaranteed Rate for the team’s home ballpark in Chicago.

It became official this afternoon when the Illinois Sports Facilities Authority (ISFA), the owner and operator of the ballpark, approved the change in name at a meeting of its board.

Beginning November 1, 2016 the park will become “Guaranteed Rate Field.”

Although the financial terms of the deal between the White Sox and Guaranteed Rate have not been disclosed, we can most certainly assume the figure will be well north of the 2003 deal with U.S. Cellular.

The official statement from White Sox chairman Jerry Reinsdorf goes like this “We are pleased to find, in Guaranteed Rate, a new naming rights partner founded in Chicago by Chicagoans, which shares our commitment to the city and to our fans,” continuing  “We view this partnership as an opportunity to connect a successful Chicago business with a historic baseball franchise, and we look forward to growing this important relationship over the coming years as millions of fans enjoy White Sox baseball at Guaranteed Rate Field.”

Chicagoans, in general, dislike change. Take Sears Tower or Marshall Field’s for example. But like it or not change happens.

Now the race is on to see who can change the official “Guaranteed Rate Field” name to a shorter more palatable nickname.

It’s Guaranteed.

It will happen–you can bet the house on it.

Suggestions are welcome.

Who is Guaranteed Rate

According to the official release Guaranteed Rate is the eighth-largest retail mortgage lender in the United States. Headquartered in Chicago, the company has approximately 175 offices across the U.S. and is licensed in all 50 states. Since its founding in 2000, Guaranteed Rate has helped hundreds of thousands of homeowners with approximately $100 billion in home purchase loans and refinances and $18 billion in 2015 alone. The company has become the Home Purchase Experts® by introducing the world’s first Digital Mortgage SM technology and offering low rate, low fee mortgages through an easy-to-understand process and unparalleled customer service. Guaranteed Rate won an American Business Award for its Digital Mortgage SM technology in 2016, ranked No. 1 in Scotsman Guide’s Top Mortgage Lenders 2015 honors, and was named one of Chicago’s Top Workplaces by the Chicago Tribune in four of the past five years. Visit Guaranteed Rate for more information.

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