Kony 2012: Beware of fad activist campaigns

Before you lambaste me, I would like to say that Kony is a evil man. I agree with everyone on that. And I hope something can be done for the children being abused and the women being raped.

I’m not so sure the KONY 2012 movie will actually help. Nor am I sure that Invisible Children will, either.

I try to do some research before I jump on any bandwagon–especially when there’s any money-raising involved. As a grad student, I don’t have that much discretionary spending ability, so if I spend money, I want it to be on things of actual use.

It appears that Invisible Children spends very very little of their donated money on actually helping in Africa. Most of it goes toward filmmaking and other expenses. Filmmaking is fine and dandy, but it’s like wearing the “i <3 boobies” bracelet as a fashion piece instead of actually feeling up peoples’ boobies for breast cancer, or donating money to reputable breast cancer support charities. Dare I compare it to fiddling while Rome burns? They’re filmmaking instead of helping to fund active interventions.

Consider these two links before you decide to donate, please. Make sure your money is going to be used effectively, or that you think Invisible Children is the best organization for this cause, before you donate.



UPDATE: More links for your consideration.



If you still want to donate after reading these concerns, then that’s great, because now you’re making an informed decision.


Two people have sent me this link–thank you!


Because so many people expressed concern, Invisible Children replied with their explanations of their finances and policies.

The whole point of my post is to make sure people investigate before they donate. Now you can make a more informed decision about whether to support this campaign or not.


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  • Cause marketing is an important way to fund projects especially since grant dollars are down in a hole. That being said, I'm so glad that you provided this information. It saves me some research time. I too am leery of spending money without vetting.

  • Good point about marketing. Still, I wonder if they couldn't be more efficient with their money....

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