Fund raising tips!

Today’s guest post comes from Anne Kinsella , from the America Heart Association! Take it away, Anne!

Congratulations runners!  You have embarked on an incredible journey to run for (and with) heart.  Half that battle is saying ‘yes’ and committing to a season of training and injury prevention.  Don’t forget to also exercise saying thank you to your donors who are helping the American Heart Association advance our mission further and faster.

I’m writing you today with the perspective of a former AHA Charity Runner and as a current individual giving director at the American Heart Association.  It’s good practice to keep your donors (and prospective) donors looped into your training (the ups AND downs) and well after you cross the finish line.  Engage in them you goal to cross the finish line so they feel connected to you and feel good about supporting your hard work.

As a Run with Heart team member for the American Heart Association, you are an ambassador to the life-saving work of the American Heart Association.  In addition to keeping family and friends updated on your progress, make sure you share how they are supporting research that will one day save lives.  We just awarded $4.5M in new scientific research projects to Chicago investigators!  Donors give because they want to make a difference (and because they like you).  By telling them how their support is saving and changing lives, they may be more invested in supporting the mission during your next run with heart!

Here are a few helpful tips on stewarding your donors:

–          Send a handwritten note thanking them for their gift

–          Email updates to your friends and family on your training progress

–          Tag donors in your facebook posts saying “I’m running this 12-miler for you, @Sally!”

–          Email them photo of a young survivor who is alive because of the research at the AHA

–          Send them a photo of you crossing the finish line with a thank you message on the back

Best of luck during these next few training weeks.  I’ll be cheering you on from the sidelines this year, but cheering with heart!

Leave a comment