East Lake Shore Drive and Astor Street Listings and Farewell to One Winnetka!

I’m proud to have the privilege to market a beautiful Co-Op unit at 209 East Lake Shore Drive, Unit 3W.  This special block is the only Lakefront block that looks due North, with a full view of the Lake and the beaches of Chicago, all the way up to Evanston! 

Designed by the renowned Benjamin Marshall, who designed buildings and homes for Chicago’s elite – he became a “star” by being the “architect to the stars” – this 1925 beauty has timeless lines, a pleasing, spacious, open layout, a full Sixty Feet of Lake and Beach views, and one of the best locations in the City. 

Marshall was an icon, designing several buildings along East Lake Shore Drive, the Blackstone Hotel, 1200 N. Lake Shore Drive, and many others.  The Benjamin Marshall Society made a Documentary about him that will be shown at the Wilmette Historical Museum on February 23.  Here’s a link Click Here to the Benjamin Marshall Society page where you can view a Trailer of the movie!

More exciting Real Estate news, I will soon be listing the 11th floor of 1325 N. Astor.  Unit #11 occupies the entire floor, a beautiful space for entertaining and luxury living with Lake Views to the East.  This famous building was designed by Andrew Rebori, a renowned Chicago School architect who was the Protégé of Louis Sullivan.  Astor Street continues to be one of Chicago’s most exclusive locations, and the 1325 Building is one of its jewels!

I’ve written about the One Winnetka development, which was intended to bring the elegance of downtown-style Condo buildings to one of Chicago’s most desirable Northern suburbs.  The design blended nicely in to the village streetscape with its classic lines.

I was personally involved, attending numerous meetings with the Village over six years, and our team modified the design many times to win final approval by the Village Board.  I then began to do advance marketing for the building and saw lots of interest from buyers.  For a number of reasons, the development did not make it to the point of ground breaking/construction and came to an end.  The photo above is how the corner looks for the time being, unfortunately!

There has been some criticism of the building, saying that high end Condos might not appeal to suburban buyers.  But the philosophy behind the building proved to be true – that suburban buyers would enjoy having a low-maintenance, luxury home without having to move to downtown Chicago!

In fact, since I was an Agent involved in marketing the building, I can truly say the market was very receptive to the development.  In 26 years in Real Estate, I never had such an easy time generating market interest.  Even though all we had to show were the plans, 30% of the units had firm commitments from buyers – hardly a case of failing to be a good fit with the local market!  There were several factors that led to the Village Board finally voting to rescind their approval for the project, but marketability was definitely not one of them!

If I have learned one thing in Real Estate, it is to be resilient.  I have some wonderful listings already this year, and plan on having a great 2020!  How can I have regrets when special Spring events like the Joffrey Ballet Gala on April 17, 2020 are right around the corner?  The poster above is a placeholder for the upcoming formal marketing program.  The dinner for the Gala will be held at the completely redesigned Old Post Office Building.  It will be a special time, feel free to contact the Joffrey at Click Here for more information!  And though plans are not finalized yet, I am co-chairing a luncheon fundraiser for the Joffrey’s production of “The Little Mermaid” later in the year!

Stay Warm Everyone!


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