A clever campaign is building awareness about homeless cats while helping raise funds for a new cat shelter for Tree House Humane Society in Chicago. “The Real Tree House Cats” takes a paw swipe at the “Real Housewives” series of cable TV fame with cute romances and fun facts as it features some of the residents of Chicago’s oldest cat shelter. On #GivingTuesday, Tree House Humane Society is hoping the campaign gets the group some added attention and more donations to help with fundraising for the groups new shelter on Chicago’s Far North Side.
The campaign is using the hashtag #WatchCatsHappen as it tackles things like feeding time, spa days and other important topics for the cats in in the organization’s care. Tree House opened its doors in 1971 and was Chicago’s first no kill organization.
This year alone, Tree House has found homes for a record 1,000 cats in it’s two cageless shelters. Tree House’s new home will feature many adoption rooms and cool screened in porches. It will also have a community room for continuing education, a pet food bank and Chicago’s first Catfe – a cat friendly Cafe – where conversations like this may be common place.
This pro-bono campaign was launched by Critical Mass Chicago to help the organization raise $1 million dollars toward Tree House’s New 15,00 square foot Shelter at 7225 North Western in Chicago. The new facility will have cat colony rooms with open are catios, a large resident clinic with healthier isolation areas, an education room, retail space, a low-cost veterinary clinic and a Catfe – a cat cafe.
So, check out the campaign at #WatchCatsHappen and go to the giving site to get a peek at the new shelter that is slated to open in about six months.
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