In today’s Tribune sports section, columnist Fred Mitchell laments that the arrest of Bear receiver Sam Hurd “threatens the brand identity of every institution he has represented”.   Mitchell easily translates a  criminal activity into commercial parlance.  We ‘brand’ just about everything these days.  When I was growing up ‘branding’ had to do with cattle and hot irons. With ‘XIT’ or ‘YO’ for a... Read more »