-By Warner Todd Huston
At the end of June I noted the ratings success that Fox Business Network had over CNBC and that only Larry Kudlow was still beating FBN in the ratings. Now, for the first time, Kudlow lost the ratings battle, at least for one month.
For the month of July, Lous Dobbs Tonight hit the big time.
NEW YORK, Jul 30, 2012 (BUSINESS WIRE) — FOX Business Network’s (FBN) Lou Dobbs Tonight beat CNBC’s The Kudlow Report in the coveted advertising demo of persons aged 25-54 for the month of July, according to Nielsen Media Research. The victory marks the first monthly win for the 7 PM/ET program, anchored by Lou Dobbs, since launching in March 2011.
For the month of July, Dobbs achieved a 10 percent advantage over CNBC with 43,000 viewers in the demo to Larry Kudlow’s 39,000. In total viewers, it was a close race with Dobbs earning 148,000, just shy of Kudlow’s 158,000. FBN is available in roughly half as many homes as CNBC and this is the first time a program has won the month in the advertiser friendly demo since launching in 2007.
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York–the business capital of the world–FBN launched in October 2007 under the leadership of FOX News Chairman & CEO Roger Ailes and is now available in more than 60 million homes in major markets across the United States. Owned by News Corp, the network has bureaus in Chicago, Los Angeles, Washington, DC and London. On the web at http://www.foxbusiness.com.
It is a milestone for Fox Business Network, for sure. Larry Kudlow is a great talent, for sure, but this news shows that Fox Business Network is a force to be reckoned with, for sure.