Launch of Choice Media -- Education News Service to Serve as Nation’s ‘Education Reform Homepage’

NEW YORK, NY, September 19, 2011 — Choice Media launches today, a non-profit news service devoted to covering all facets of K-12 education quality and reform.

“Education remains the most under-reported facet of American life by the traditional news media,” said Bob Bowdon, founder of Choice Media. “The coverage it does receive is often shallow and scandal-focused, with too little attention paid to the intractable systemic failures of a broken education model. Choice Media will attempt to reddress this imbalance.”

“In many cities, local public education has become a bloated bureaucracy, more focused on job protection than the interests of children, with calls for higher spending the only reform deemed acceptable by the establishment. But in the wake of countless high-profile failures, the ‘money equals quality’ philosophy can no longer be plausibly argued,” says Bowdon. “Spending increases have largely benefited administrators, bureaucrats and contractors, while parents with kids in failing schools endure another year of missed opportunities.”

Only 26% of high school seniors tested proficient in math on the most recent NAEP test, an exam administered by the U.S. Department of Education and given to 49,000 twelfth-graders in all 50 states. Just last week, we learned SAT reading scores fell to the lowest level on record.

The website,, will serve as “the nation’s education reform homepage,” according to Bowdon. “The site provides a user-friendly, one-stop shop for education news and opinion from coast-to-coast.”

Drawing on Bowdon’s experience in TV and film, will provide original video news reports and exclusive interviews with those making waves in the education world. currently features a video news piece on the under-reporting of violence in Philadelphia schools. Also featured is a discussion with Neerav Kingsland of New Schools for New Orleans about that city’s charter school revolution in the aftermath of Hurricane Katrina. will also offer video testimonials from students, parents and teachers around the country. Readers with a personal education story are urged to send a video testimonial or whistleblower email to

About the Founder
Bob Bowdon has been a television producer, reporter and commentator for the past fifteen years, anchoring and hosting news and opinion programs for PBS, Bloomberg Television and other national cable and syndication outlets. He’s also appeared on the Onion News Network in a series of satirical news videos.

The Cartel, Bowdon’s documentary film about corruption in public education, won awards from twelve film festivals, including festivals in Washington DC, Atlanta, Las Vegas and Los Angeles.

The film makes the case for school choice in the form of charter schools and vouchers, as well as other reforms that would improve public education. Its release pre-dated Waiting for Superman, and helped ignite a larger education reform movement that continues to grow.

Filed under: Children, Education

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