Tag: girl scouts

New Girl Scouts Campaign Challenges Girls to Redefine Reality

Girls who regularly watch reality TV accept and expect a higher level of drama, aggression, and bullying in their own lives; they are more likely to believe that being mean and lying will earn you success.  Furthermore, they place higher value on their physical appearance than non-viewers. These are the alarming but unsurprising findings from... Read more »

Pink Is Not the Enemy. Stereotypes Are.

There is a growing faction within the girl-empowerment movement that expresses disdain and scorn for all things pink and princess.  Supporters of young girls are increasingly pitting rough and tumble tomboys against tutu-wearing, glitz-loving girly girls. Why can’t girls be both? Pink is not the enemy.  Labels are. To understand how pink has evolved into... Read more »

Strong Girls Make Our World a Better Place

In celebration of Earth Day, my client, the Girl Scouts of Greater Chicago and Northwest Indiana, is launching the Forever Green Initiative. I love working with the Girl Scouts and have met many young women who, I am certain, will be leaders in our country one day.  The kids/teens whatever you call them today seem... Read more »