Let’s face it, unless your favorite team is playing or have deep feelings for the actual game of football, most people are tuning in the Super Bowl to catch some great commercials. Considering that companies are shelling out $5 million dollars for a 30-second advertisement, you can bet that they will be doing their best to gain your attention.
With CAS (Chicago Auto Show) and NYIAS (New York International Auto Show) coming around soon, automakers dug deep into their marketing funds to create enticing ads to raise brand awareness, and gain the mind share of some of the estimated 189 million viewers tuning into the big game. Considering the massive exposure and significant financial commitment involved, we as viewers had the opportunity to witness some great and …err… “unique” commercials.
In case you didn’t get a chance to catch them the first time around, here are some of the more memorable car commercials of Super Bowl 50:
2017 Honda Ridgeline- You simply can’t lose when you combine sheep singing Queen, a talking dog and of course- a shapely new Ridgeline pickup.
2017 Acura NSX- Keeping with the feelings of nostalgia, Acura wisely chose to have David Lee Roth’s famously shrill screams from “Runnin’ With the Devil” to set the tone in this slickly done NSX creation ad.
2016 Buick Cascada- Dropping the top, but not the bouquet; Buick shows off the alluring Cascada convertible, while the even more alluring Emily Ratajkowski makes a spectacular diving catch for a bouquet at a friend’s wedding.
2016 Hyundai Genesis- Kevin Hart gives a whole new meaning to “helicopter parent” in this smart, funny, and truly enjoyable ad for the new car finder feature, now available on the Genesis.
Jeep Celebrating 75 Years- Albeit simplistic, Jeep does a wonderful job delivering a poignant story about their history through the faces and eyes of others.
2017 Audi R8- An aging, long-retired astronaut, longing for sense of adventure in his life, is reinvigorated by his son’s Audi R8 in this touching story.
Competition has always bread innovation and progression. As clearly seen in these advertisements, competition also drives creativity. As CAS 2016 rapidly approaches, I am curious to see how these themes might make their way onto the show floor.
As a way to keep you updated, Motor-Minded will be providing near-live blogging during media days on February 11th and 12th at the Chicago Auto Show. If CES 2016 and NAIAS were any indication, we should expect to see in-vehicle technology to be a big focus for manufacturers this year.