Why the Bugatti Chiron Matters to the Automotive World

Why the Bugatti Chiron Matters to the Automotive World

Most people who aren’t totally familiar with the brand tend to dismiss Bugatti as nothing more than an extravagant piece of art on wheels. To be honest, Bugatti certainly has had it’s share of striking automotive designs over the years, but the newest (and certainly most impressive) offering from the posh marque is more than a handsomely chiseled face- if these spy photos are of any indication. Teased in a YouTube video (although no actual shots of the vehicle are shown) months ahead it’s official debut at the Geneva International Motor Show, the new Chiron appears to set a new standard in performance and engineering.

Rumored to be making over 1,500 hp and according to Czech publication Magazin ProDriver CZthe Chiron is claiming a 290 mph top speed and a zero to 62 mph time of just 2.2 seconds. These impressive numbers are made possible by an electrically-assisted, quad-turbocharged, 8.0-litre W16 engine, putting out a claimed 1,107 lb-ft of torque. These numbers not only suggest a trumping of the outgoing Veyron Super Sport, but prove that Bugatti is still out to be the premier hypercar of choice for the uber-rich.

Setting aside the reported $2.19 million dollar price tag, the Chiron is proof that somewhere on a planet full of econoboxes and fuel-sipping hybrids, engineers can still build a machine powered by excessiveness. Regardless of the final numbers or the finished design, the Chiron represents an important piece of the automotive industry that is desperately needed. Although it is reported that only 500 Chiron’s will ever see the driveways of the ultra-privileged, it is still amazing to ponder that VWAG (the parent of Bugatti) can afford to build more than one.

More than a mere concept, more than a possibility, the Bugatti Chiron is a real marvel in modern-day engineering and design. It will be interesting to see the final design once unveiled in March, but with almost 130 orders already placed, you can safely bet that this is one impressive automobile. If the history of Bugatti vehicles have taught us anything, it’s that there will always be a market for exclusivity and rarity. It is already obvious that the Chiron has already made it mark on the industry, even before it was ever unveiled.

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