Instagram Adds Video: 15 Second Clips Seek to Fend Off Growing Threat From Vine

Instagram Adds Video: 15 Second Clips Seek to Fend Off Growing Threat From Vine
Vine Videos Are More Popular than Instagram (business insider)

Instagram Adds Video

Instagram sent shock waves through the internet today when it announced on its blog that it was giving users the ability to post videos to the popular photo-sharing service for the first time today. Here is the blog post introducing Instagram video to the world. Videos can be captured by using the in-app camera and can be up to 15 seconds in length. Additionally, the videos will feature 13 filters to make your videos more beautiful.

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.

We’re excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.

So what does this mean for your content? Nothing’s different from photos. We’re still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.

We can’t wait to see what you’ll create.

Kevin Systrom

Co-founder, Instagram

Instagram’s move comes as the photo-sharing app (which was last year acquired by Facebook for $1 billion) faces mounting pressure from new video based social media apps including Vine. Vine allows users to stitch together 6 second videos and share them on Facebook rival Twitter. Simply put by launching video on Instagram, Facebook is trying to nip the growing threat from Vine in the bud.

Vine has only been available to Android users for the past week while Instagram is rolling out the video service to its existing  100 million monthly users who upload 45 million photos daily. Still, Vine has some pretty cool features which Instagram lacks. For one, Vine doesn’t have the content controls that Instagram has which allows pornographic material to flow freely on the app (basically every professional and amateur porn star of note is using Vine already).  Secondly, by allowing users the ability to stitch together video shot at different times its allows the content producer more creative freedom.

It will be interesting to see if Vine continues to take off now that Instagram allows videos. If you’ve never used Vine I recommend you join on the App Store or Google Play today and watch videos from celebrities like Andy Milonakis and my boys “Cody Ko” and “Isaac Mizrahi”. I guaranteed they’ll have you laughing your ass off. Feel free to follow “The Mayor” as well, I just made an account last night.

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