Tag: Young Adults

Mature and Resourceful Gen Z is Already Making the World a Better Place

Mature and Resourceful Gen Z is Already Making the World a Better Place
At the start of fall semester about four years ago, Dr. Corey Seemiller was introducing her syllabus to a freshman class at Wright State University. This fresh crop of first-year college students represented the oldest members of Gen Z. Dr. Seemiller told the class they would be required to volunteer for community service, and she... Read more »

What You Need to Know About Gen Z Right Now

What You Need to Know About Gen Z Right Now
Fresh from my panel at the Marketing to Gen Z Conference in New York, I reached out to several business contacts that I thought would be eager to hear about this up-and-coming generation. Instead, I was met by assumptions and a lack of curiosity about these consumers born between 1996-2010. My main takeaway for my... Read more »

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?
What You Can Learn from College Campuses Already Experiencing the Newest Generation of Adults For many of my clients, Millennial moms, dads and childless adults are a critical marketing focus for their companies. With an average age of first-time mom in the United States of 26 in 2014, this means that many Millennials are now... Read more »
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Stanford and Texas Tech Tempt College Student Taste Buds and Stay Abreast of Top Trends

Stanford and Texas Tech Tempt College Student Taste Buds and Stay Abreast of Top Trends
Over the next three to five years, Insight to Action sees eight macro foodservice trends that are driving demand in the foodservice industry. Colleges and Universities like Stanford and Texas Tech provide good examples of how to meet that demand, so we spoke to leaders in foodservice at these universities. Meeting the demands of today’s... Read more »

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments
Many fashion retail executives think their competitive edge with Millennials will be found in offering the latest fashion. Retailing expert and Waypoint Partners principal Judy Harrison has surprising research that proves otherwise. While developing growth strategies for a fashion apparel brand, Harrison found that women ages 15-25 divide into three primary segments—and fashion-forward women comprise... Read more »

Millennials in the Workplace: More Collaboration, Less Private Space

Millennials in the Workplace: More Collaboration, Less Private Space
Workplaces are currently experiencing a dramatic transformation, led by the upcoming Millennial workforce majority. As I explored previously in “Millennials in the Workplace: More Engagement, Less Powerpoint,” Millennials are looking for more engagement and collaboration in a work setting. In most industries, the need to attract and retain Millennial-age employees is leading to an increase... Read more »
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Young Adults and Sages: Aspirational Customer Segment Names Get Respect

Young Adults and Sages: Aspirational Customer Segment Names Get Respect
Names are an important starting point to frame how we think about brands and customer segments in both B2B and B2C.  In the case of customer segments, names can also impact whether we are respectful of them and value them or not. It is well understood that company brand names are critical. I recently wrote... Read more »

How Law Schools are Getting Their Groove Back

How Law Schools are Getting Their Groove Back
Julia Brady, Principal at Perceptive Strategies, is guest author for this article on the evolution of law schools. Brady is a brand strategy consultant who has developed growth strategies for leading consumer, healthcare and higher education brands including Gatorade, Quaker Oatmeal, The University of Chicago Booth School of Business and NorthShore University HealthSystem. While many... Read more »

Can You Feel It? The Market Strategy of Texture Segmentation

Can You Feel It? The Market Strategy of Texture Segmentation
Segmenting with Texture is a Growing Market Strategy Element In the food and beverage market, strategy is becoming increasingly focused on texture. “Over one-quarter (27%) of the best-selling new U.S. foods and beverages launched in 2012 carried a texture claim,” according to the Institute of Food Technologists’ 2013 New Product Pacesetters Report. The common preference... Read more »
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Millennials in the Workplace: More Engagement, Less Powerpoint

Millennials in the Workplace: More Engagement, Less Powerpoint
As employees and members of your team, Millennials are keen to engage in meaningful work and less motivated by the minutiae of post-college, entry-level positions. They want to be judged on the content of their presentations, not the prettiness of their Powerpoint slides. Millennials are a crucial group to engage with in the workplace, since... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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