Tag: Way Point Partners

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments
Many fashion retail executives think their competitive edge with Millennials will be found in offering the latest fashion. Retailing expert and Waypoint Partners principal Judy Harrison has surprising research that proves otherwise. While developing growth strategies for a fashion apparel brand, Harrison found that women ages 15-25 divide into three primary segments—and fashion-forward women comprise... Read more »

Beauty Enthusiast Loyalty Blooms into 20% Sales Growth for ULTA Beauty

Beauty Enthusiast Loyalty Blooms into 20% Sales Growth for ULTA Beauty
Beauty is big and growing—this $60.58 billion industry has doubled since 2003. Women are very interested in learning about and trying new techniques and products. On YouTube, Beauty is the #2 channel, after music. Beauty is also democratic—92% of YouTube video views are for individual ‘vloggers,’ not corporate or brand-sponsored content. Women want authentic recommendations.... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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