Tag: State Farm

In an Omnichannel World, What Value Does Your Physical Branch Provide?

In an Omnichannel World, What Value Does Your Physical Branch Provide?
Omnichannel business models have evolved as a way to provide a unified customer experience in a world of diverse communication channels, like in-person, over the phone, online and mobile. As consumers expect more ability to learn and purchase online, the role of the physical branch location must adapt. A good example that I heard of... Read more »
By Michal Clements,
May 9, 2018 at 7:00 am
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Partner With Mom to Keep Kids Safe

Partner With Mom to Keep Kids Safe
Marketing strategies win Mom’s loyalty by helping teens drive safely Safety and health is a top hot-button issue for all moms. We write in Tuning Into Mom: Understanding America’s Most Powerful Consumer that the physical safety of her child is considered “very important” for 86% of moms—and that statistic includes moms of older children. Brands that... Read more »
By Michal Clements,
July 25, 2012 at 7:00 am
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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