Tag: Pricing Strategy

An Apple a Day: Craft and Local Hard Ciders Growing and Commanding Price Premium

An Apple a Day: Craft and Local Hard Ciders Growing and Commanding Price Premium
Craft Hard Cider 101 Did you know cider judges undergo sensory training to prepare them for the task of rating ciders? As a judge for the California Cider Competition, I just completed my initiation. Many of the other judges brought a wealth of wine and beer judging and tasting experience, and I was privileged to... Read more »
By Michal Clements,
September 27, 2017 at 7:00 am
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Beyond Mainstream Pricing: Breyers Goes Super Premium with Gelato Indulgences

Beyond Mainstream Pricing: Breyers Goes Super Premium with Gelato Indulgences
The ice cream market is facing a bit of a meltdown in recent years, with 22% of 2016 frozen treat consumers buying less. Beth Bloom, Senior Food & Drink Analyst for Mintel, writes about the current US ice cream market: “As volume sales in the saturated category decline, dollar gains have cooled. While health leads... Read more »
By Michal Clements,
December 1, 2016 at 7:00 am
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Mainstream, Premium, Super Premium: Pricing Strategy Examples from Gevalia and McCormick

Mainstream, Premium, Super Premium: Pricing Strategy Examples from Gevalia and McCormick
Managing a brand in multiple price tiers requires careful portfolio positioning. These two case examples are brands that have clear market strategies for different price tiers. Gevalia challenged Starbucks by taking its direct-to-consumer super premium brand into the premium supermarket retail segment.  McCormick successfully offers both mainstream and premium products, essentially on the same shelf.... Read more »
By Michal Clements,
August 31, 2016 at 7:00 am
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Segmenting for Success: Understanding the Consumer at a Deep Level as a Foundation for Strategy and Go to Market Actions

Segmenting for Success: Understanding the Consumer at a Deep Level as a Foundation for Strategy and Go to Market Actions
Is growing a business simple?  Is positioning a brand straightforward?  Can a ‘so-so’ job of meeting the needs of all consumers or customers lead to success? No. Today’s slowly recovering economy makes understanding consumers on a deeper level even more important.  Yet today we see more brands and companies who want to skip over the... Read more »
By Michal Clements,
September 26, 2012 at 7:00 am
• 1 comment
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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