The Market Strategist

Tag: Older Adults

Where’s the Consumer Research on Older Adults?

Where’s the Consumer Research on Older Adults?

Marketers Think They Know Older Adults: Their Interests, How They Like to Be Addressed, and What Matters to Them. But Is This True? It’s time to make the case for more meaningful research into older adult consumer behavior, including their motivations and interests. Recently, one of my most trusted senior advisors, Ms. Judith Harrison of... Read more »

By Michal Clements,
June 7, 2017 at 7:00 am

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Michal Clements

Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.
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