Tag: MillerCoors

Hard Soda Brands Built Business by Understanding Millennial Drinkers

Hard Soda Brands Built Business by Understanding Millennial Drinkers
The 2016 IRI Top Ten Pacesetters highlight food and beverage brands that create novel or unexpected experiences. Earning spots #3 and #10 are competitive alcoholic beverages Not Your Father’s Root Beer and Henry’s Hard Soda. These brands started strong and celebrated strong success, although more recently other beverages have stolen market share. While they both have experienced sales... Read more »

Millennial Drinkers Enjoy ‘Farm Fresh Authenticity’ from Emerging $500M Hard Cider Market

Millennial Drinkers Enjoy ‘Farm Fresh Authenticity’ from Emerging $500M Hard Cider Market
On the strength of Millennials seeking local fare, authentic experiences and connections to the farms that grow their food, hard cider has catapulted from obscurity into a $500 million market. From 2012-3, cider volume sales increased over 60%. In 2014, sales grew another 49%. This year, growth is projected to continue at a +39% pace.... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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