Tag: Marketing to First-Time Moms

Is Your Brand Targeting Millennial Mom ‘Drifters’ or ‘Planners?’

Is Your Brand Targeting Millennial Mom ‘Drifters’ or ‘Planners?’
Millennial Moms are the focus of many brand marketers, and for good reason.  With the average age of First Time Mom in the US now at 25, the critical first-time mom group is primarily Millennials. While there are differences in age by ethnic background and income level, the fact remains that most first time moms... Read more »

How Does the Changing American Family Change Your Market Strategy?

How Does the Changing American Family Change Your Market Strategy?
American families have made fundamental shifts in recent years.   Family structures and compositions are changing, as depicted by recent portrayals like the Chevy Traverse spot “The New Us” and the ABC program Modern Family. The decline of the nuclear family has been well documented, along with the corresponding increase in alternate family structures and non-family... Read more »

What Brands Need to Know about Segmenting First-Time Moms by Age

What Brands Need to Know about Segmenting First-Time Moms by Age
Much has been mentioned on the subject of first-time moms becoming older in the US. In 1980, the average age of the first-time mom was 22.7, and in 2010 it had increased to 25.4.  Delving into the data a bit more, you see African American and Hispanic first-time moms have an average age of 23.1... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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