Tag: Market Stratagy

Mattel Re-Energizes 72-Year-Old Thomas & Friends Brand for New Generation of Kids

Mattel Re-Energizes 72-Year-Old Thomas & Friends Brand for New Generation of Kids
Everyone is familiar with the smiling engines of Thomas & Friends, chuffing along the island of Sodor and learning valuable life lessons that the characters share with rapt toddler audiences. Iconic Wooden Railway toys can be found in playrooms, preschools, libraries and children’s museums across the world—anywhere young children usually gather. Previous Thomas & Friends... Read more »

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments
Many fashion retail executives think their competitive edge with Millennials will be found in offering the latest fashion. Retailing expert and Waypoint Partners principal Judy Harrison has surprising research that proves otherwise. While developing growth strategies for a fashion apparel brand, Harrison found that women ages 15-25 divide into three primary segments—and fashion-forward women comprise... Read more »

Bespoke Beverages: How How F’real and Coca-Cola Freestyle Satisfy Millennial Cravings

Bespoke Beverages: How How F’real and Coca-Cola Freestyle Satisfy Millennial Cravings
Millennials are renowned for their love of personalized options, and they also desire real-life experiences outside their digital lives. Here’s how two beverage brands have crafted market strategies to appeal to these Millennial preferences. Coca-Cola Freestyle: Two Billion Beverages Served In 2010, the world’s largest beverage company, with 20 brands that produce over $1 billion... Read more »
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Walgreens Draws Urban Millennial Consumers for Convenient Trips with Chicago Flagship Store

Walgreens Draws Urban Millennial Consumers for Convenient Trips with Chicago Flagship Store
Wander into the flagship Wrigley Building Walgreens, and you may do a double take just to make sure you’re really in a drugstore. The cleverly designed store features freshly made sushi and soup, an expansive Beer Cave, a bar for creating custom juices, smoothies and milkshakes, along with appealing displays of popular cosmetic brands. Walgreens... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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