Millennial Drinkers Enjoy ‘Farm Fresh Authenticity’ from Emerging $500M Hard Cider Market
On the strength of Millennials seeking local fare, authentic experiences and connections to the farms that grow their food, hard cider has catapulted from obscurity into a $500 million market. From 2012-3, cider volume sales increased over 60%. In 2014, sales grew another 49%. This year, growth is projected to continue at a +39% pace.... Read more »