The Market Strategist

Tag: Customer Segments

Brand Portfolio Strategy: Norwegian Cruise Line Reaches New Customer Segments and Addresses New Need States

Norwegian Cruise Line announced earlier this month that it is expanding its brand portfolio approach to reach new customers and need states. The recent acquisition of Prestige Cruises International builds on NCL’s earlier move into the Solo Traveler market with The Studios on the Epic. With its recent acquisition, Norwegian Cruise Line will offer three... Read more »

By Michal Clements,
September 24, 2014 at 7:00 am

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Michal Clements

Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.
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