Category: Consumer Insights

Hard Soda Brands Built Business by Understanding Millennial Drinkers

Hard Soda Brands Built Business by Understanding Millennial Drinkers
The 2016 IRI Top Ten Pacesetters highlight food and beverage brands that create novel or unexpected experiences. Earning spots #3 and #10 are competitive alcoholic beverages Not Your Father’s Root Beer and Henry’s Hard Soda. These brands started strong and celebrated strong success, although more recently other beverages have stolen market share. While they both have experienced sales... Read more »

Farmers Markets Provide Innovative Food for Thought

Farmers Markets Provide Innovative Food for Thought
Since moving to California in 2015, I’ve been able to enjoy one of my favorite experiences more often: shopping for fresh produce and other local products at the farmers market. Both Santa Monica and El Segundo (where I’ve lived) have year-round farmers markets.   While I still miss the Mirai corn as a highlight of Chicago... Read more »

What Brands Will Help Supermarkets Meet Consumer Demand for Fresh Prepared Food?

What Brands Will Help Supermarkets Meet Consumer Demand for Fresh Prepared Food?
This $29 Billion Market is Growing at an Impressive 9 to 11% The Prepared Foods or Deli area, classified as Supermarket Foodservice, is the overall fastest growing area in the foodservice channel, according to Technomic data from 2011 to 2015. Specifically, Supermarket Foodservice grew at a 4-year average of 11%, which is nearly double the... Read more »
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Cobblestone Bread Soars to Success with its $60 ‘Million Dollar White’ Bread

Cobblestone Bread Soars to Success with its $60 ‘Million Dollar White’ Bread
Each year, research firm IRI releases its “New Product Pacesetters” report describing successful CPG product launches. In the Top 10 Pacesetters for Food and Beverage are product launches from well-known brands like McCafe, Oscar Meyer Deli Fresh BOLD and Cheerios Protein. But among these brands is nestled a surprise winner at #9: Cobblestone Bread Co.,... Read more »

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences
B2B firms often develop products and services that are ultimately experienced by end users with whom the firm has no contact. It can be challenging to develop market strategy and product innovation to suit these users’ needs while achieving results for the B2B firm’s direct customers. Here are two B2B examples from my firm, Insight... Read more »

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?
What You Can Learn from College Campuses Already Experiencing the Newest Generation of Adults For many of my clients, Millennial moms, dads and childless adults are a critical marketing focus for their companies. With an average age of first-time mom in the United States of 26 in 2014, this means that many Millennials are now... Read more »
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Where’s the Consumer Research on Older Adults?

Where’s the Consumer Research on Older Adults?
Marketers Think They Know Older Adults: Their Interests, How They Like to Be Addressed, and What Matters to Them. But Is This True? It’s time to make the case for more meaningful research into older adult consumer behavior, including their motivations and interests. Recently, one of my most trusted senior advisors, Ms. Judith Harrison of... Read more »

Protein is the Breakfast Trend Cheerios and Quaker are Banking On

Protein is the Breakfast Trend Cheerios and Quaker are Banking On
Thanks in part to cultural influencers like the Paleo Diet, CrossFit and gluten-free diets, protein and breakfast are enjoying their time in the nutritional limelight. For instance, CrossFit promotes fitness through specific nutritional guidelines that are becoming popular in the mainstream: “Eat meat and vegetables, nuts and seeds, some fruit, little starch and no sugar.... Read more »

Understanding B2B Foodservice: Brands Bring Value to the Consumer Experience

Understanding B2B Foodservice: Brands Bring Value to the Consumer Experience
Many of the world’s leading brands, including Apple, Amazon, Microsoft, Verizon, Toyota and Coco-Cola are dominantly Business to Consumer (B2C) focused. And in the US retail landscape, despite some growth of private label, packaged goods brands command the majority of consumer products purchased. Brands control 82.5% of dollar share vs. private label’s 17.5% in 2014.... Read more »
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How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand
Both Airbnb and Hotels Like Tru Offer a Place to Sleep, But What about Conveniently Eating and Drinking, Exercising, Working or Just Hanging Out? In 2016, Hilton announced their new concept, Tru, which is designed to offer affordable and stylish places to stay, work and eat while traveling. Tru will serve the midscale segment (approximately... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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