Ghost Signs: Gold Medal Flour

Gold Medal Flour was first produced in 1880 by the Washburn-Crosby Company. Naturally, it was given this name after winning the gold medal at the Millers’ Exhibition in Cincinnati, Ohio.

Many ghost signs for Gold Medal Flour can still be seen not only in Chicago, but across the country. Like Fletcher’s Castoria, the product was the subject of a great amount of mass advertising. In 1928, Washburn-Crosby would merge with 25 other mills to form General Mills, which still produces Gold Medal Flour to this day.

Here’s a 1919 photo of a Gold Medal Flour ad in Chicago when it was brand new, although the exact location is unknown. Here’s a listing of all the known Gold Medal Flour ghost signs still visible in Chicago:

The ones below have been removed, but there are photographs of when they were around. You can click on the addresses to view the photos.

Have you seen a Gold Medal Flour sign in Chicago that I don’t have listed here? Leave a comment!


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