Building A "Big Enough" Company (or Job Search)

Building A "Big Enough" Company (or Job Search)

(Note – in the interest of full disclosure, I received a complimentary copy for attending a seminar put on by the authors. A special thanks to Mark J. Carter for inviting me).

In the past (before I had the ability to post directly), I had written about how as job seekers, we’re automatically entrepreneurs. We’re taking on an initiative in starting a “business”, even if that business is finding and maintaining a professional position. But in a field where there is more advice than practicality (can you say “resume sanity“?) , it’s easy to forget that for a high-minded endeavor as job seeking, there are some great down-to-earth pieces of advice.

One of my favorite reads in recent times has been The Big Enough Company (which I alluded to last week) by Adelaide Lancaster and Amy Abrams because it avoids the obvious hyperbole and self-aggrandizement of many efforts to build entrepreneurship. In fact, it’s quite the inverse – it’s less about the wonderland that is entrepreneurship and more of a call to arms to consistently take a personal inventory.

In short, this book is a subtle, very humanistic work, reinforcing the idea that one needs to continually reevaluate their values when striving to build a business. It’s a potent reminder this holiday season – with both an unfavorable economic climate and other various social stresses – that it is easy to become frustrated at a lack of success. Ultimately, The Big Enough Company is a good enough read with enough valuable material that it can easy serve to help the job seeker, even if that reminder is that ultimately, we need to take responsibility for our careers.

Plus, it’s also a great last minute gift suggestion for that person who keeps pestering you, and you continually end up drawing a blank.

I’m finding myself rereading certain portions of the book in my own search, with several contracts coming up for renewal or termination. (I’m also finding several key opportunities arising). As a way of thinking about freelancing as much as job seeking, The Big Enough Company contains enough worthwhile insights to keep fueling a consistent, steady effort, and has helped me make clearer, more confident decisions.

This isn’t a book for everyone – if you see entrepreneurship as “living the dream” without any personal exploration, this may not be the book for you. Its tone is more casual than professional, but that helps make it a very easy, pleasant read.

So my end-of-the-year reading recommendation is The Big Enough Company.

But what do you think – have you read the book? Any other recommendations for me as I start my 2012 reading? Please feel free to leave them in the comments below. You are also more than welcome to check out my professional portfolio at, or connect with me via Linked In (although I do ask that, when connecting, you avoid the template note and let me know you’re connecting via ChicagoNow).

As always, thanks for reading!



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