This was a release from Wiley (who very kindly sent me a review copy) that came out back in May … I guess there’s a “Guerrilla Marketing” series out (my wife has one sitting on her desk about “going green” or something along those lines), and this is their Job Hunting (in its third edition, so I guess this has been kicking around a while) offering.
As regular readers of The Job Stalker know, one of my main challenges in the job search is that I’m something of a “communications generalist”, with skill sets spanning five or six quite distinct areas under the big “communications” umbrella. I would ideally be in a position where I’m “wearing many hats” and able to bring most of those skills to bear on the challenges of the situation on a weekly, if not daily, basis. Frankly, even after years of consultants, coaches, classes, workshops, and on-line assessment tools, I’ve never been able to narrow down “what I want to do” to a single area which I could focus on.
I bring this autobiographical item up because Guerrilla Marketing for Job Hunters by Jay Conrad Levinson and David E. Perry is one of those books that starts off pretty much assuming that you have a tightly-defined target job (it’s object #3 on a 31 object flow chart), and if they had any material on a sure-fire way to figure that out, I must have missed it. Heck, early in the book an outline of one’s “Guerrilla Plan” starts with having 10 target companies identified … which to me sounds totally random, given that I can’t identify a specific job function (or, more accurately, I can identify dozens of plausible job functions, but not ONE to go find a hiring manager to target). Needless to say, I hit this book with some significant handicaps, which led me to be very cranky when reading parts of this.
This is not to say that this is a book ONLY for folks who know they want to do a specific type of accounting at a particular handful of firms … there’s a ton of good material here (some of it I’ve actually used already), ranging from “Guerrilla resumes” to some real gutsy suggestions for cold-call “networking”. A lot of the best info in here is instructions on how to maximize Google, LinkedIn, and other on-line resources for research, and contact mining. They even suggest a handful of web entities that I’d never heard of, and given that I “live on the internet”, that’s pretty amazing.
Anyway, there’s lots more info over in my review, so you should go check that out. Despite it kicking people like me in the teeth, I think this is a worthwhile book.
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