Grab more attention for your job search ...

Yes, this one is a bit of a stretch. I’d been queried by the good folks at Wiley if I’d be interested in getting a copy of Ross Shafer’s Grab More Market Share: How to Wrangle Business Away from Lazy Competitors and almost said “no”, since the evident target for the book is business owners, and predatory ones at that. However, I eventually said “yes” as it was a very short book, and I’m running way behind on my target of getting 72 non-fiction books read for the year. When I got into it, I was glad that I’d received it, as the materials in here, while indeed targeted to businesses, have a more general applicability (on at least a philosophical level) than one might expect from its title.

Here’s a bit from the book about what the general theme is:

Your best shot at becoming one of the most successful organizations during the recovery phase of this current economy – and beyond – is to never forget that the public knows what they want. People know how they want it and when they want it. So listen carefully to them.

Don’t ignore emerging trends (social and technological). Trends are the chatter talked about on TV, the web, and among friends. They are the big, burning, red flare the public sends up to tell you that they are changing their habits and behaviors.

Maybe it’s just me, but I feel that books that help me to understand the current business landscape, have got to help me be positioned for getting a job. One of the things Shafer talks about in here is the new ROWE – Results Only Work Environment – that allows workers to manage their time and location, performing their duties when and where ever, as long at they make their deliverables. Another thing in here is about a upsurge of both “older” entrepreneurs, and the re-hiring of older workers (which would be a nice change from the rampant ageism that I’ve found in my own search!).

Of course, I have a lot more details over in my review (and you should definitely click through to read that), but this is one of those books that, while not targeted in any way to the job seeker, provides a fascinating look at some trends out there. It’s also engagingly written, and not the sort of “stuffed-shirt” Business Book that only an MBA could get anything out of. If you want to be up-to-date with what those hiring managers out there might be thinking/reading, this could well be worth the read.

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