Are We Simpletons?

In the last few days the 24 hour newsmongers have jumped on the horrific abuse of the newsbabe Inez Sainz at the hands of the NFL Jets. The NFL jumps in, condemns such rampant sexism, orders sensitivity training. Commenting athletes from other teams are censured and have to apologize. Pardon me if I quote Chad Ochocinco when I say, “Child, please.” This was not a case of sexual harassment. It was a case of media madness, with a south of the border twist.

Mexican TV reporter Ines Sainz stands on the field at halftime of the New York Jets, Baltimore Ravens game on Monday Night Football in week 1 of the NFL season at New Meadowlands Stadium in East Rutherford, New Jersey on September 13, 2010.    UPI /John Angelillo Photo via Newscom

Allow me to speak what I consider to be obvious truths.

As an adult with no dog in this fight, I would say the following:

INES: you clearly want to be noticed. Try to be noticed for the quality of your work, not your costumes. There are women who have patiently and professionally spent years to gain respect and access to the sports kingdom that you busted into this week. You have done them an enormous disservice. You were a good sport, not complaining in the least, but the you waded into the “media opportunities” with relish. I sense ambition. And the desire to take cuts. Work harder and dress professionally.

Ines Sainz of TV Azteca during Media Day prior to Super Bowl XLI at Dolphins Stadium in Miami, Florida on January 30, 2007.  (Photo by Al Messerschmidt/Getty Images)

INES: do not justify your clothing by saying “this is what we wear in Mexico.” You are not in Mexico, but a guest on the sidelines and in the locker room of an American team. Adapt.

INES AND MEXICO’S TV AZTECA: Mark Sanchez is a third generation Mexican American, and his success at USC and the Jets must be of interest to your viewers, or you would not have a crew here. Beware of making a national icon out of an athlete. (see below)

PLAYERS: Grow up. Try. If you are going to ogle or show off- use humor and charm. Do not assume silly things, like that reporters want to see your packages, or are shopping for a beau. Ick.

NFL: Do not over react. You are not a school marm. You have had dogfights, knife carries, gun possessions, flashing, murder investigations, inter-team taping, drug prosecutions- and most of the participants are putting their uniforms on this Sunday. So the puffed up response here is a little over the top.

NFL: (also NBA,NHL,MLB- all TEAMS) Do reporters, male or female, need to be in the locker room for the moments when athletes are showering and dressing? Would female athletes welcome male or female reporters during this time? That reporters have been granted such proximity is ridiculous. I think teams should have a chamber where coaches are available during the post-game cycle; athletes should have a limited time to shower, de-adrenalize and prepare to meet the press. As long as access is given, there is no giant need for naked or toweled access. It’s creepy. For male and female journalists. Equal access for all credentialed reporters is the issue, intimacy is not.


CNN/FOX/MSNBC, Inside Edition, Access Hollywood- all of you- Get a life. You are using the image of Ines Sainz to occupy your abundance of time- and to exploit her body in your own way. She said she was not offended. She wanted to be noticed, to make a name. You are complicit. The interviews made it clear that it was a non-controversy. They were boring, circuitous and condescending. That is the biggest indiscretion here.

Leave a comment