Did Santita Jackson Outgrow WVON?

For the past 6 weeks, listeners of the highly popular Santita Jackson Show on WVON (1690-AM) have heard just about every voice but hers.

But the real story behind her hiatus has multiple versions.

Media columnist Rob Feder reported on Tuesday that she left the station. (It’s mentioned in the second news item.)  However, WVON chair Melody Spann Cooper “clarified” what really happened on Wednesday by saying that “when [Santita] rolls out into a national market”, there will be a time slot for her. [Slightly paraphrased by yours truly.]

It makes a lot of sense. Right after “The Santita Jackson Show” airs on WVON, the syndicated program “Keeping It Real With Al Sharpton”  comes on–live from New York.

Ms. Jackson is definitely ready for a national audience in a marketplace dominated by male voices such as the aforementioned Sharpton, Steve Harvey, Michael Baisden, and Tom Joyner. She brings some balance to the bias-driven nature of talk radio. I’ve heard her give praise and rebuke equally to Democrats and Republicans. She has even corrected many of her callers about expressing heavily biased views.

My question is: What effect will this have on WVON?

Jackson’s fill-in, Perri Small, is a respected radio host with a strong presence in the community. But if Mrs. Cooper is not sure if Ms. Jackson is coming back or not–it could create an additional sense of uncertainty for Ms. Small.

Let’s stay tuned.

Filed under: Radio

Tags: Chicago, perri small, santita jackson, WVON

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