Are women starting to stay away from NFL broadcasts due to its ongoing domestic abuse scandals?
According to Bloomberg, the chickens are coming home to roost:
“Early evidence shows that there has been a dropoff in TV viewership of games by women, who in recent years have been the NFL’s fastest-growing fan segment.
Sports Line asked Ebiquity Plc, a media marketing and analytics firm, to look at female viewership this season. The results show it’s down 4 percent for Sunday games as compared with 2013 — and down 5 percent for Monday night games.
That’s a stark contrast to a year earlier, when female viewership jumped 20 percent on Sundays as compared to 2012 — and was up 13 percent on Monday nights.”
It will be interesting to see how this plays out.
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