Are The NFL's Domestic Violence Chickens Coming Home To Roost?

Are women starting to stay away from NFL broadcasts due to its ongoing domestic abuse scandals?

According to Bloomberg, the chickens are coming home to roost:

“Early evidence shows that there has been a dropoff in TV viewership of games by women, who in recent years have been the NFL’s fastest-growing fan segment.

Sports Line asked Ebiquity Plc, a media marketing and analytics firm, to look at female viewership this season. The results show it’s down 4 percent for Sunday games as compared with 2013 — and down 5 percent for Monday night games.

That’s a stark contrast to a year earlier, when female viewership jumped 20 percent on Sundays as compared to 2012 — and was up 13 percent on Monday nights.”

Seems like my former Green Bay Packer loving friend may have been ahead of the curve. 

It will be interesting to see how this plays out.

 

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