Adding Tinder to My Dating Marketing Plan was the Missing Piece for Finding Love

Adding Tinder to My Dating Marketing Plan was the Missing Piece for Finding Love
It’s been exactly five years since I joined the dating app, Tinder. I resisted at first because it seemed like it was meant for people in their early 20s and 30s. I didn’t think there would be anyone on there in my age range looking for the same things as me. Someone who watched new... Read more »

Virtual Dates Are Real And Can Be Just As Fun

“I love virtual dates!” That’s what most of my clients are saying. Really. Of course, going into the dates they were worried about not being able to get the software to work. That they would be saying, “can you hear me? now can you hear me? hello?” and looking silly while doing it. Then, once... Read more »

Sometimes You Need To Pivot During March Madness

I’m still trying to wrap my head around March Madness being cancelled. I used to work at the NCAA. I was part of the staff that put on the Women’s Basketball Tournament up until 2018, and yet it’s still mind blowing. And sad. My heart is broken for the student-athletes whose playing careers ended so... Read more »

Don't Delete Dating Apps, Learn How To Use Them

They said it couldn’t be done, but I met my fiancé on Tinder. “You’re too old for Tinder.” “People your age aren’t using apps.” “Dating apps are just for hookups.” Guess what? In real life, there are also people who are looking to just hook up. Apps are vehicle that delivers single people into the... Read more »

If You Hate Dating Apps, You’re Doing It Wrong

I’m deleting Tinder. Again! I’m still surprised at how much I hear people say that dating apps “suck”. I know I’m biased because I met my boyfriend on Tinder three years ago, but these online platforms and apps are just the avenue to meet someone. The way you are treated by the people using them... Read more »

Whatever It Is, That's Not Why You Are Single

I’m not girly enough … I guess that’s why I’m single. I’m not super skinny … I guess that’s why I’m single. I’m kind shy … I guess that’s why I’m single. No. No. And hell no. That’s not why you are single. You’re single because you haven’t found the person who connects with all... Read more »

How To Make Sure You Aren't Wasting Time On Bad Dates

I’m up for just about anything. I set a goal in 2016 to go on at least one date a month, and it took a lot of effort to make that happen. Not every date was great, and most didn’t go anywhere. I summed up the experience by comparing my dates to characters from some... Read more »

Three Tips That Will Keep Your First Dates From Being Boring

More often than not, when my friends and clients give a recap of their first dates, the first thing they say as to why it was bad one is because the person was “boring”. They were self absorbed. They didn’t ask me any questions. They didn’t hold my attention. They, they, they. Whose fault is it when... Read more »

Proof That Hiking Can Be The Perfect First Date

I spend a lot of time writing (and talking) about how to set a goal, create a plan and tell a story to get a first date. I also talk about ROI (Return On Investment) when it comes to the time, money and energy you spend on dating. That’s when Duncan, the founder of Go... Read more »

Five Dating Tips Learned From Watching Super Bowl Commercials

What if you walked into a crowded room, grabbed the mic and gave your best 30-second elevator speech? That short sales pitch that tells people who you are and why they need you you in their lives. You wouldn’t walk away with everyone’s attention, but you might peak the interest of some. That’s what companies... Read more »