With all of the ways to advertise digitally, traditional media isn’t the only option anymore, especially when you have a small budget. But if you’re a rich dude pushing 50, you might try anything. Like buying billboards. I saw this one in Chicago over the summer and I thought, “Wow. That’s pretty desperate.”
And you guys know I don’t usually think like that because I love to see people put themselves out there especially when it’s a creative idea or even a regular idea, like asking friends to set them up, going out to a bar alone or using online dating services. But by the time I got home, I was online checking out his website. Darn it, Gordy! You got me!
While at first I was unsure of the billboard, I have to give him credit for creating an online dating site where he is the only person you can choose. Genius. Then, if you aren’t feeling it, he has a “Tell A Friend” button that helps him spread the word. That’s just good marketing.
Then, I forgot about ol’ Gordy until I got a call from The Steve Harvey Show asking if I was interested in being part of a show where they were helping a successful businessman find love. I had no idea when I got there that the guy would be Gordy or that it was a speed dating competition, but because of that billboard he had gotten so much attention in the media that Steve Harvey was now involved. And that’s never a bad thing. Creating a buzz is an awesome way to advertise, and the best part is it’s free.
Similar to his website, this speed dating event was great because he was the only guy. How often do you completely keep the competition from getting into your advertising space? I’ve been able to limit it at times when I go out for some sporting events, like Cubs Opening Day or the first two days of March Madness, but I wouldn’t mind being the only one in the room.
And in a room full of single people picked out by Steve Harvey would be a bonus. But for those of you who don’t want to wait for that to happen, don’t be afraid to do something to get attention. If you think it might be too over the top, I’m guessing it won’t be as crazy as buying a billboard. Get creative. Take chances. And never be afraid to fail.
That’s what I did when I agreed to go on the show a few months ago (check out my five seconds of fame at the 3:00 mark). Spoiler alert: he doesn’t pick me.
Putting myself out there on TV, even if it was just a few seconds, was an amazing feeling, especially because I wasn’t the one he chose. It’s okay if it doesn’t work out. Heck, that happens off camera all the time! But if I don’t put myself out there, then I’ve already failed. Although, if you’re going to take a risk, it doesn’t hurt to have a professional hair and makeup person on hand when you do it.
But I will say that walking around with a microphone clipped to your dress and a camera crew is a pretty good way to get attention. As I was leaving my “date” with Gordy, a guy shouted, “If it doesn’t work out with that guy, join us over here for a drink!” I was so caught off guard by the comment that I just smiled and kept going. Next time I’m with a camera crew, I’m totally going to stop. Hmmm … that sounds like another great episode, Steve!