I did it.
Yes, I was nominated to take the ice bucket challenge and I accepted. At 7:30pm CST in mid-August, I dumped a bucket full of ice water over my head. I know it’s not December, but all the same, a bucket full of ice water is a bucket full of ice water.
What is the ice bucket challenge for, might you ask?
According to The Wall Street Journal, in a brillant marketing plan not started by the
ALS Association, professional golfers trying to raise money for various pet charities began making videos of themselves pouring buckets of ice water over their heads.
The videos went viral, and people from television hosts to celebrities, including Lady Gaga, Jennifer Lopez, Conan O’Brien, Justin Timberlake and Oprah, to name a few, have all accepted the challenge.
Bill Gates didn’t take this challenge lightly, I might say.
In his words, “I’m glad to give to ALS. It’s a great cause, but I want to do it better than it’s been done.”
According to The ALS Association, in a two-week period— July 29 to Aug. 12— the association and its 38 chapters received $4 million dollars— almost four times the amount of donations this year—compared to $1.12 million last year during the same time period.
Have you taken the challenge?
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