This is the last weekend to get down to the world’s largest auto show. The Chicago Auto Show ends Monday February 17, at 8:00 p.m., closing out yet another successful year. In its 112th year, the Chicago Auto Show is the biggest in North America, taking up more than 1 million square feet of production, concept and exotic vehicle exhibit space.
And you’ll know it by walking around the nine football fields of space. As part of the automotive media, I perused the show on media days, February 6th and 7th. A few of the big automotive manufacturers were conspicuously absent, as is happening more often these days. The times they are a changin’ in the automotive business. Lots of new models, combining of brands and talk of the infamous electric and hybrid vehicles.
For those who are tech-saavy, you won’t be disappointed. Returning this year are a lot of social media opportunities. The official Chicago Auto Show mobile app, a virtual tour guide takes fans behind the scenes. #CAS2020 BUZZHUB, a social engagement space features real-time news feeds and photo backdrops, powered by DriveChicago.com. Ongoing social media contests throughout the show are accessible by following Chicago Auto Show on Facebook, Twitter, Instagram and Snapchat.
On February 12, the Association of National Advertisers (ANA) presented the 2020 Driving Influence Award to Honda for its 300 Feet of Adventure campaign during the Chicago Auto Show’s Media Preview. The goal of ANA’s Driving Influence Award is to recognize automotive manufacturers that utilize influencer marketing in a creative and powerful way.
Honda launched the all-new Honda Passport in a unique way. They determined that “the average person scrolls through 300 feet of social media content on their phone every day.” From this, Honda “created the need to turn that social feed into a tool to inspire users to take new adventures with the Passport by, in turn, working with influencers to show how the Passport brought them from screen to adventure.”
This year’s show features four indoor test-track experiences. All visitors can take the opportunity to ride in a brand-new vehicle on the show floor. The indoor tracks are test tracks and can be located on the map provided when you purchase your ticket. Tracks include Jeep, Ram, Toyota and VW displays. There is also three outdoor test-drive opportunities: Ford, Honda, Subaru. Visit their floor displays to sign up.
Some of the introductions you’ll see this year:
2021 Chevrolet Equinox
2021 Chrysler Pacifica
2020 Durango SRT Black and Redline Stripe
2020 Ford GT Liquid Carbon
2021 Genesis GV80
2020 Honda Civic Type R
2020 Hyundai Sonata Hybrid
2021 Jaguar F-TYPE
2020 Jeep Gladiator Mojave
2020 Jeep Special Edition Wrangler and Gladiator Premium High Altitude
2020 Jeep Wrangler JPP 20 Limited Edition
2020 Kia Cadenza
2020 Nissan Frontier
2021 Toyota Highlander XSE; Trail Special Edition Tacoma, Tundra and 4Runner; and Tacoma, Tundra and Sequoia Go Dark with Nightshade Special Editions
The show’s official hashtag #CAS2020 is trending on Twitter for the 8th consecutive year. Some 76 million impressions on Instagram and 94 million on Twitter have surpassed last year’s numbers.
To see what it’s all about, go to www.ChicagoAutoShow.com or www.Ffacebook.com/ChicagoAutoShow. You can also buy tickets on line. Find out all you need to know: Parking, public transportation, hours, and more. Attendees can connect with the Chicago Auto Show’s vibrant communities on Facebook, Twitter, Instagram, Snapchat and YouTube for a virtual backstage pass to learn about the hottest cars, special events and contests.
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