DiBi Skinny Time

Does size really matter?!

Fat, skinny, narrow, thick, longer or short, what’s the difference? What is your perfect tie size? Tie size, that is.

Whitney Port and friend, wearing a DiBi Tie. Photo courtesy of Daniel Bruce

When it comes to picking out the perfect men’s tie, Daniel Bruce, originally from Palatine, is taking a play from the vintage playbook and bringing the skinny ties back to life. He says he always wanted a fun skinny tie but they were always expensive so he thought it would be fun to create a lower price point skinny tie.

Daniel, 29, launched DiBi in May of 2010. His idea, he says, “came from a need to do something different, fun and fantastic.” After contacting friends in manufacturing, in China he began his venture. He started with a low price point and continued on up. Bow ties and skinny ties are available in the collection now.

“People of different age groups want different sized ties”, Daniel says, “and it’s opened about 40 doors worldwide. From Canada, Aruba, Guatemala, Australia, the US on the west coast, east coast, to the midwest.”

DiBi Ties all around! Photo courtesy of Daniel Bruce

So far,  it’s been a fun ride, according to Daniel ” My ties are in stores all across the across the nation. The point in doing this is to do something good,” said Daniel.

Daniel has also established a charitable foundation called “Dibi Foundation”. The organization provides basic school supplies to school children in rural areas around the world. It’s a very long process to become a 501c3 but right now Daniel and his team are trying to raise money to get these kids around the world the basics for school.

He feels strongly about the foundation’s mission.  He says, “It’s what these kids need and its very close to me. Both my parents were teachers so education is number 1. Education, the foundation building, (K-8) is really important to me—if these kids don’t have supplies or people that care about it, they can’t soak it up like a sponge. We have it here, but worldwide they [the kids] have dirt floors and share a pencil 1:4 kids. I feel good about doing this. 10% off of every sale goes to the foundation. I know what I want to accomplish but not sure how to do more but as soon as I figure that out, I can give and donate more.”

There are HUNDREDS of DiBi Ties. Photo courtesy of Daniel Bruce

There are hundreds of ties in this line and a specialty line called ”Military” line of skinny ties exist, which was launched in February of 2011. Daniel worked with  a small U.S. local manufacturing  company, AI Industries, that specializes in military garments that are NATIC certified. NATIC is the highest certification that any company can get for a garment and that is the same garment used for this military tie line. All military uniforms (garment related) are NATIC certified. It’s the best quality fabric for our boys in service.  DiBi Ties are the only ties in America that can claim NATIC certified.

Daniel ended by saying, “In general I think it’s important to have fun with this and do something good with it. It’s about good karma as well.”

 My son just asked me for a skinny tie for his graduation so guess I’ll be looking for Daniel’s ties all weekend!!  

Polyester ties  usually sell at about $30.00

L1-L13 (denim and wool line) usually sell  for about $32-34.00

The Military line of ties go for about $70.00

For more information on DiBi products and Foundation go to: http://www.dibifoundation.com/

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