Too Sexy Too Young: Toddlers in Lingerie

Perhaps you saw this segment on the Today show this morning, Jours Apres Lunes, a French line of lingerie now has an ad campaign featuring toddlers in underwear. Jours Apres Lunes translates into “Days after Moons” and is created by Sophie Morin, a longtime lingerie designer. Apparently her intention is to borrow adult lingerie trends to create underwear for toddlers to adolescents. Maybe this company just wants to create a buzz. Maybe their thinking is bad PR is still PR. I just don’t like the fact that children are involved like this. I don’t really understand why toddlers need lingerie? I am personally creeped out. No wonder there are so many teen moms when sexuality is pushed at such an early age.

Jours Apres Lunes isn’t the only one marketing this trend. There are also padded bras on the market for seven year olds. On the Today Show Advertising guru Donny Deutsch commented that he has to constantly keep his daughters away from the lure of too sexy clothing. I was actually relieved that someone in advertising sees my point of view! When shopping for Halloween costumes he found it hard to find anything that wasn’t “sexy” or “slutty”. The Sexy Nurse. The Sexy Traffic Cop. The Sexy Librarian. The Sexy . . . you name it they sell it.  There are so many other things a young girl can be (or a woman, human being of any age for that matter). We can be smart, funny, creative, intuitive, musical, artistic, cool, kind . . . I could go on and on but as a society we are obsessed with just one word “sexy” and it’s hurting us. A few years back Pink release a song called Stupid Girls, she sang “What happened to the dreams of a girl president. She’s dancing in the video next to 50 Cent.” Exactly my friend.


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  • So many new clothing companies, not just lingerie, are full of themselves right from the start and create ridiculous garments for the sole purpose of creating something. Caprice’s styles are timeless and luxurious.

  • Fashion and sexy is one goal, to bring sexy lingerie, make us feel confident and attractive. . .

  • Very Sexy, Providing sexy lingerie

  • I'm so tired of people bitching about lingerie for young girls. It's starting to finally be noticed, little girls are sexy. Your article says girls as young as 4. I think girls should be wearing thong panties and sheer see through nighties when they are potty trained. You older women and fat Linda's need to find something else to complain about. Lets put 2 and 3 y.o.s on the cat walks. Lets not hide how sexy toddler girls are. I think under 4 y.o. girls are so sexy thong panties crotchless panties little lacy bras. And lets make sexy brazilian bikinis and short mini skirts. Lets celebrate toddler girls sex appeal not try and cover them up!!!!

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