Picture navigation in the 2015 Audi A3

Picture navigation in the 2015 Audi A3

OK, I’ve found my new favorite feature in a car: Picture navigation in the 2015 Audi A3.

When I first heard this term, I assumed it meant that someone could send me a photo of a building, and then I could upload it into the navigation system, and the car would direct me to that location. While that’s not exactly how it works, it’s no less cool.

What picture navigation in the A3 really does is take the geolocation from the photo tag and set the destination that way. Do you see the implication of what that means?

OK, say for example, you’re exploring a new Chicago neighborhood, and you find this hole-in-the-wall restaurant. You order the best taco ever, and take a photo of it to share with your sister. You tell her she has to come to this place, it’s awesome! Then you leave and promptly forget the name and address of this cool place. But, alas, your sister has an A3, and when she plugs the photo into the navigation, she can drive straight there.

It’s actually a really simple concept. Simple, but utterly brilliant.

To see a live demonstration of how the picture navigation works, check out my video with Anupam Malhotra, senior manager of connected vehicles at Audi of America.


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  • Again, the demo wasn't so clear on how the geocoordinates were associated with the picture, unless that's something the smart phone automatically does, but then that would be something they are assuming about all smart phones. If I take a picture with my $20 Target digital camera, and somehow get it up to the cloud so some other person driving an Audi can grab it, is the system going to be able to cope with that?

    It also indicated that one could use an SD card, but not whether one could use Bluetooth and bypass the cloud.

  • In reply to jack:

    only phones capable of pairing with the audi system can use the picture navigation. and, the only phones that are capable of pairing are smart phones. so, no, a $20 digital camera won't work. just an assumption, but i think people buying an audi, will also likely have the latest and greatest phone. so far, i haven't found a single car that will allow you to transfer anything other than audio via bluetooth. but, with the onslaught of "airdrop" in iphones, that may change soon.

  • In reply to Jill Ciminillo:

    The question was more based on the claim that anyone could send a picture to the Audi driver via the cloud, if like, for instance, I wanted to send some workman a picture of my house.

    But I suppose that someone would do something like suggested in this month's C&D and buy a 5-year old Audi if they didn't care about this feature.

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