Mainstream coverage and commentary might have skewed towards Rahm Emanuel’s side of the issue, at least initially when it came to the substance, but on social media, teachers and reform critics crushed the Board of Education, City Hall, and reform supporters.
This WBEZ blog post tells you about the work of Kenzo Shibata, CTU’s social media director: Social media acts as megaphone and sword in CTU strike. Kenzo and his kind were more active, much more impassioned (annoyingly euphoric towards the end), and — for better or worse — much much more willing to be mean.
Did it make a difference to the coverage or the outcome? It made it feel different, at the very least, for the bloggers and journalists working online. It was hard to find the parents, teachers, and community members who agreed with the Mayor’s push for a longer day and lower raises, among other things, in the deluge of pro-CTU tweets and blog posts.
I don’t think Kenzo was doing anything particularly obscure or difficult, it’s just that other side wasn’t really activated at all.