About the Logo

John Arguello founded Cubs Den because he wanted to write about the Cubs in a way that no one else was. Focusing on minor league talent and getting to know the men behind the uniform, John created an incredible online atmosphere and was beloved by many in the Cubs community.

John lost his battle with cancer in the summer of 2017. But that same community that he himself created continues to live on. His picture of the front page of Cubs Den exists because he was, and always will be, Cubs Den.