Tag: digital advertising

Next-train arrival signs in "pre-test" mode at Chicago Brown Line station

We’ve all been waiting patiently for the CTA to work out the kinks in the digital signs displaying next-train arrival times at rail station and platforms. And they’re getting closer. So close that the CTA is doing some “pre-testing” for a second pilot at select stations, including the Chicago Brown and Purple line station. Cheryl... Read more »

CTA working on new test for next-train-arrival signs; Titan scraps digital signs on Brown Line

Perhaps you’ve seen the iPhone ads during the NCAA playoffs. The guy browses to a page on his iPhone listing train arrival times for the Red, Green, Blue and other train lines. Except we know he’s not checking for CTA trains.The CTA pilot project to display next-train-arrival times on digital ad screens didn’t work out... Read more »

CTA consolidates ad contracts with Titan, but takes hit to bottom line

The CTA on Wednesday consolidated all of its print and digital advertising with Titan Outdoor, but at the same time reduced its projected revenue from those ads due to the sluggish economy. The new contract with Titan guarantees the CTA at least $80 million over five years for the print ads on trains, buses and... Read more »