Congrats to the marketing folks at the Regional Transportation Authority for snaring a silver award at the 36th Annual Telly Awards in the category for Local TV and Cable commercials, Public Service subcategory.
The Ride On campaign was chosen from nearly 12,000 entries from all 50 states and numerous countries. The RTA in conjunction with the CTA, Metra and Pace launched the multi-year marketing campaign in January to improve public awareness and perception of public transportation and to attract new transit riders to the system in the RTA’s six-county region.
The ads in the campaign have been seen on cable television, online and on digital billboards throughout the region. The campaign will run through the summer of 2017.
Here’s another CTA-related ad:
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