Some “ridiculous” ads soon will be coming to the Red Line after a successful Kickstarter campaign to raise $4,000 to pay for them.
The money will fund ads from the Chicago Transit Project in about one in four Red Line rail cars. This is what I wrote about the ads back in July while the Kickstarter campaign was active (from the project website):
With our ads, we will be able to inject a little silliness, fun and absurdity into the everyday lives of hundreds of thousands of Chicagoans. And backers will get to vote on the potential ad copy, so you will have a voice in choosing what goes up in the L cars.
Some potential campaigns include:
Facts About Squirrels – Ads alerting the public to “facts” about squirrels. (Example 1: “FACT: You can’t prove that squirrels aren’t all plotting to sneak into our bedrooms and tickle us in our sleep. #SquirrelTruth.” Example 2: “FACT: Statistically speaking, at least one ‘person’ on this train is actually 7 squirrels dressed up in human clothing. Can you spot him/her? #SquirrelTruth.”)
…Vanessa? – Ads from someone pleading to “Vanessa” to take him back. (Example 1: “Vanessa, I’m not allergic to dogs anymore! Please come back.” Example 2: “Vanessa, please take me back. I wear button down shirts now. It’s a good look for me, I think.”)
Random Pictures of Goats – Ads featuring just pictures of goats, because goats are awesome/hilarious.
Whatever campaign we decide upon, the resulting ads will be silly, fun, and ridiculous. Let me know which one you like best!
The ads are the brainchild of Ben Larrison, a Chicago comedian who also brought you the parody Chicago Ventra Twitter account.
We’re always up for a little fun on the Red Line, so we look forward to seeing what Ben comes up with
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